SOCIAL MEDIA FOR RESTAURANTS & HOTELS
For a restaurant or hotel, social media is the first experience a guest has before walking through the door. When the food, the space, the light and the people are told well, Instagram becomes a booking channel.
At Base Creative we run social media end to end for restaurants, cafés, pubs, hotels and beach clubs: strategy, content calendar, shooting, editing, publishing and ads — all from one team. Beynel Bitez, Botin, Minister Pub and MUÀ Gelatieri d'Italia are some of the brands we work with.
WHAT WE DO
Content Strategy & Calendar
A monthly plan built around menus, seasons, events and campaigns — every post has a purpose.
Photo & Video Production
Food, venue, team and atmosphere shoots; vertical video production for Reels and Stories.
Instagram & TikTok Management
Posts, stories, highlights and profile layout, keeping the brand's visual language consistent.
Ads & Bookings
Meta ads that reach the right local audience, with booking, directions and message objectives.
Events & Launches
Campaign concepts and content for new menus, season openings and special nights.
Monthly Reporting
Reach, engagement and ad results shared in a clear, simple report.
HOW WE WORK
- 1
Discovery
We get to know the venue, the kitchen and the guest profile on site.
- 2
Visual Language
We define the rules for colour, light, framing and tone.
- 3
Shoot Days
Planned shoots produce a month of content in one go.
- 4
Publish & Optimise
We publish, measure and plan the next month based on results.
FAQ
Can we book only a shoot or only management?
Yes. We do one-off photo & video shoots as well as monthly social media management, and build a package around your needs.
Which cities do you work in?
We are based in Istanbul and work regularly with restaurants and venues in Bodrum; shoots in other cities can be planned.
Is the ad budget included in the fee?
No. The ad budget is paid directly to Meta; we handle campaign setup, management and reporting.
How soon will we see results?
The visual language changes from the first month. Results such as followers and bookings usually become clear within a few months of consistent publishing and ads.
LET'S TALK ABOUT YOUR VENUE
Tell us about your venue and goals, and we'll come back with a social media plan that fits.