META & GOOGLE ADS MANAGEMENT
A good ad is a good creative shown to the right person at the right moment. Many brands' ads don't underperform because of budget, but because of weak visuals and scattered targeting.
At Base Creative the same team makes the ad creative and sets up the campaign. We build, measure and continuously improve campaigns on Instagram and Facebook (Meta) and Google.
WHAT WE DO
Campaign Setup
A campaign structure matched to the goal: sales, bookings, messages, traffic or awareness.
Targeting & Audiences
Interest, location and lookalike audiences to reach the right people, plus retargeting.
Ad Creative
Photos, videos and copy made for ads, tested in multiple versions.
Pixel & Conversion Tracking
Setup of the Meta Pixel, Conversions API and Google tags.
Google Search Ads
Show up in search results when customers are looking for you.
Reporting
Spend, cost and results shared in a clear report.
HOW WE WORK
- 1
Goal & Measurement
We define what success means and set up tracking.
- 2
Creative
We produce visuals and copy made for ads.
- 3
Launch & Test
We launch and test different creatives and audiences.
- 4
Optimise
We shift budget to the ads that perform.
FAQ
What is the minimum ad budget?
It depends on the goal and industry. In the first meeting we suggest a testable starting budget that fits your goal.
Who do we pay the ad budget to?
The budget is paid directly to Meta or Google from your own card. We charge a management fee.
Who owns the ad account?
The accounts belong to your business; we work with authorised access.
LET'S GROW YOUR ADS TOGETHER
Tell us about your current ads and goals, and we'll come back with a plan that fits.